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Stretchy, bouncy, floppy pricing October 24, 2008

Posted by chrismichaels in Future formats, Robot Business.
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Stretching the price to meet your needs

Stretching the price to meet your needs

What are they worth, these words we’re going to publish?

Without getting too theoretical, one of the things I want to know with this business is what the value of the formats we’ll be putting our words out in really is. Sure, we kinda know a UK paperback is worth somewhere between £6.99 and £7.99, and we kinda know a hardback comes in anywhere between £12.99 and £20. But what we don’t really know is what other kinds of content-usage is worth? How much would you want to pay for an ebook, or a digital audio version, or a 500 copy only signed hardback? Sure, we have guides, but they’re rarely driven by clear, broad, market dynamics the way the price of a regular book is, or a pint of milk.

So … we’re going to screw around with things. Experiment. We’re going to test out some classic economics, straight out of the textbook to establish what pricing means for all these different uses of content we want to deliver.

And what that means is that YOU will be driving the price, just the way it should be – because if you don’t buy it, we’re not pricing it right, so we’ll have to try again…

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